Posts Tagged ‘100%’
Marketing campaigns and case studies - Sunday, June 15, 2008 18:39 - 0 Comments
BRILLIANT RECRUITING WITH AN INCREDIBLE RESPONSE RATE OF NEARLY 100%. READ IT TO BELIEVE IT
In the summer of 2006, Mark Kern, Bill Petras, and Taewon Yun met with advisor Jeff Loomans to discuss how to grow the Red 5 family. They all knew that recruiting (people) in the game industry was crazy. Still, the three Red 5ers were determined to hire the best and brightest minds in the industry, while communicating just how cool it is to work at Red 5 Studios.
The result is mind-blowing and a lesson in how to focus relentlessly on the right target group with the right message.
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