Email marketing - Wednesday, September 2, 2009 20:30 - 1 Comment

The “Peytz Open Rate”: Introducing a more accurate metrics for calculating unique opened e-mails

Written by Claus Sølvsteen, Sales director, Peytz & Co

(Peytz & Co takes part in the FEDMA Pan European Email Marketing Benchmark)

Every Email Service Provider offers its customers a “Unique Open Rate” figure. However, different methods are being used to produce the number, making it difficult to compare results. Newer e-mail clients are making the open rate increasingly difficult to measure correctly. The result is that the “Unique Open Rate” figures are both inaccurate and incomparable.

The Danish Email Service Provider (ESP) “Peytz & Co.” has developed a new method to calculate the unique open rate. The Peytz Open Rate (POR) is used by major Scandinavian media and companies, providing these companies with far more accurate figures than previously. Continue…