Posts Tagged ‘accountability’
Email marketing - Wednesday, September 2, 2009 20:30 - 1 Comment
The “Peytz Open Rate”: Introducing a more accurate metrics for calculating unique opened e-mails
Written by Claus Sølvsteen, Sales director, Peytz & Co
(Peytz & Co takes part in the FEDMA Pan European Email Marketing Benchmark)

Every Email Service Provider offers its customers a “Unique Open Rate” figure. However, different methods are being used to produce the number, making it difficult to compare results. Newer e-mail clients are making the open rate increasingly difficult to measure correctly. The result is that the “Unique Open Rate” figures are both inaccurate and incomparable.
The Danish Email Service Provider (ESP) “Peytz & Co.” has developed a new method to calculate the unique open rate. The Peytz Open Rate (POR) is used by major Scandinavian media and companies, providing these companies with far more accurate figures than previously. Continue…
Most Popular Content
- Innovation: Video inside print magazine
- Did you know 4.0 - new version of the Shift video
- Chris Anderson video interview: Free the future of radical price
- Study: Facebook campaign for B2B marketers
- CMO Trends 2010 Survey
- Social media: Sprite takes Youtube and Facebook to the next level
- Internet marketing in Cyprus
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Cavendish Hotel, London, United Kingdom - video
- The social media revolution video
- Michael Leander talks to Drayton Bird
- Post trackbacks and comments to remote blogs automatically with Trackback Submit...
- I want to quote your post in my blog. It can?
And you et an account on Twitter?...
- Fantastic article. I wish I had time to write such articles.
I am hoping to s...
- Very interesting- but I could have told you that putting a picture of you on the...
- You also could consider to integrate - on your own webpages - a web application ...
- With Internet marketing, it is really important to think about the customers bec...
- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
- Here is a good one, RR Donnelley sent the client a PDF proof of a 9 x 12 Special...