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Email marketing, Marketing Metrics - Sunday, June 14, 2009 7:48 - 0 Comments
Hot marketing acronyms: What is CLV - Customer Lifetime Value?
CLV is the acronym for Customer Lifetime Value - probably one of the mots important marketing metrics, yet the concept is used only by the most professional marketers.
In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of “customer life cycle management” is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales. Continue…
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