Current Affairs, Marketing Personalities - Saturday, August 29, 2009 21:00 - 0 Comments

Multi-millionaire, founder and CEO of Air Asia Tony Hernandes personally answers email from stranger

Written by Michael Leander

I was so positively surprised today that I just had to share this story with you. It does relate to marketing. In fact it relates to marketing in a big way.

Having worked around the clock for weeks, trying to catch up with a few too many overdue tasks and prepare quite a few workshops, speeches and training sessions, I decided to test my multi-tasking capabilities. I sent a few emails to potential speakers for a conference - while simultaneously thinking about a presentation I have to do next week.  (I actually managed to do both things at the same time  I think my wife will be proud of me.)

I was especially interested in attracting one particular persons email address. Namely that of the hugely successsful Air Asia founder, co-owner, CEO and multi millionaire Tony Hernandes (It is Tony on the picture to the). Surprisingly, getting a hold of Tony’s email address turned out to be a matter of typing a few characters in a search-engine.

10 years ago i wouldn’t have dared writing someone as successful as Tony.
But today I did - thinking “he’s got his email address out there,probably monitored by an army of PA’s - with a bit of luck a PA will address the matter with Mr. Hernandes and get back to me and that’s perfectly ok“. So I sent the email to him.

I did not expect a reply
BUT to my surprise Tony Hernandes personally answered my email less than 20 minutes after I sent it. On a Saturday for crying out load.

Now there’s the first lesson for other CEO’s or anyone else whom find herself in a power position in this day and age. Read on for more lessons.
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