Posts Tagged ‘brands’
Marketing Personalities, VIDEOS - Thursday, July 23, 2009 7:38 - 0 Comments
How to create a brand from scratch - case study Virgin America
Porter Gale, Vice-president of Marketing at Virgin America, discusses building a brand from scratch at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.
Porter Gale - Porter Gale is an innovative marketing strategist and out-of-the-box thinker with nearly 20 years of experience working in marketing, advertising and independent filmmaking.
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