Posts Tagged ‘customaxi’
Marketingboss Personalities - Friday, April 11, 2008 19:36 - 0 Comments
MARKETINGBOSS INTERVIEW: WHO IS PETER WINTHER?
Marketingboss Interview with group member Peter Winther.
Q: What has been your greatest success as a CMO?
A: Being able to create coalition between sales and marketing, and implementing ultimate loyalty programs, nominated to several awards. For further insight please read this article:
Q: What were the key marketing ingredients?
A: In fact every aspect of and discipline considering CRM, DM and multi channel marketing, but also a great deal coaching.
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