Posts Tagged ‘customer lifetime value’
Email marketing - Friday, August 14, 2009 7:42 - 1 Comment
The High-Stakes World of Email-Marketing
Written by Steven Permuy, Partner Development Manager, Alterian
(Alterian takes part in the FEDMA Pan European Email Marketing Benchmark)
Strategic targeting and better accuracy through customer value segmentation and measurement assists in identifying the right types of potential and current customers to work with — and waiting for the feedback can even capture the same drama of a reality television show in the process.
High-Stakes Gambling
During the first season of “The Apprentice” there was an episode that involved two teams that headed to Atlantic City where they were responsible for registering gamblers at the ‘Trump Taj Mahal’ Resort. The task was to lure gamblers to the casino by creating a new and unique game of chance f
or customers to play, and the team that brought in the most money won. Continue…
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