Posts Tagged ‘data’
Experience Marketing - Saturday, July 4, 2009 5:23 - 0 Comments
Achieving and Maintaining Quality in B2B Customer Data
As business decisions are increasingly based on analysis of in-house data, inaccuracies can have far-reaching consequences. That is the topic discussed in this white paper from PAR - one of the leading European providers of business information.
The developing functionality of data
Data has grown from being a list of customer contacts to information that forms the basis for key business decisions: investment, target markets, product development, premises and staffing. Continue…
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