Marketing & Innovation - Saturday, May 16, 2009 6:12 - 0 Comments

Whitepaper: Easy and Quality-assured Media Management by Marketing Process Optimization

While process optimization and (semi-)automation has been established as standards in other business functions, marketing has for a long time proclaimed creative chaos for itself and has experienced difficul-ties in standardizing workflows and automating processes. It had a hard time recognizing that process optimization does not impose obstacles to creativity but in the opposite, at times of increasing market pressure and requirements, represents an effective means to create more room for marketing’s essential tasks.

This Focus Paper is aimed at introducing the topic “Marketing Process Optimization”, pointing out where it can be utilized, how it optimizes productivity and what its consequences are for the marketing department.
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