Posts Tagged ‘experience’
Deutsche Artikel - Thursday, October 30, 2008 5:53 - 8 Comments
Die Marke als Erlebnis - Ein Beitrag zum diskutieren.
von Claudia David, Clarity Planning
Jahrelang ging es im Marketing hauptsächlich darum einen hohen Bekanntheitsgrad, eine gute Lage und einen klaren USP zu haben. Dies ist natürlich immer noch wichtig, aber heute wollen die Menschen mehr. Verbraucher verlangen Inspiration und Innovation.
Um dieses Verlangen zu beantworten entwickeln Marken wie auch Händler immer wieder neue Erlebnisse, die zum Kauf und zur Treue anregen sollen.
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