Email marketing - Wednesday, July 22, 2009 6:17 - 0 Comments

New European Email Marketing Benchmark Study by FEDMA

FEDMA’s Interactive Marketing Council (FIMAC) will publish the first ever Pan European Email Marketing Benchmark in October 2009.

The FEDMA email marketing benchmark study is a unique initiative which aims to measure and benchmark the quality of pan-European email marketing. The study will run on an annual basis, and the first publication will be in October 2009 and will include at least ten European countries.

The study will be divided into two parts: Clients and Email Service Providers (ESPs). Furthermore it will measure volumes, open rates, bounce rates, opt-out rates, delivery rates, click through rates, frequency, purposes, forecasts, based on main segments that utilise the email marketing communication channel. Both marketing to business to business, and business to consumer communications are covered. Continue…