Posts Tagged ‘interbrand’
Branding - Tuesday, January 27, 2009 8:24 - 0 Comments
BEST GLOBAL BRANDS 2008 - INTERBRAND BRAND RESEARCH
Google, Apple, Amazon.com, Zara and Nintendo are among this year’s top gainers in Interbrand’s annual ranking of The Best Global Brands, and not surprisingly, financial services giants Merrill Lynch, Citi and Morgan Stanley are among the companies that have slipped dramatically down the list.
Coca-Cola (No. 1) remains the best global brand for the eighth year in a row. Yet, a notable shift in this year’s rankings was made by IBM, which took over the No. 2 position from Microsoft (No. 3). Google also moved into the top 10 brands, at No. 10, after ranking at No. 20 in 2007. Continue…
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