Posts Tagged ‘james e sullivan’
Marketing campaigns and case studies - Wednesday, January 21, 2009 8:24 - 9 Comments
DIRECT MAIL HORROR STORIES BY JAMES E. SULLIVAN
Direct mail…it’s not like any other marketing medium. Have trouble with a TV ad you’ve placed?or a magazine placement? “Make goods” are available.
But in direct mail, disasters happen just days before the drop-dead mail dates. And then, it’s too late. All is lost. With direct mail, disaster can lurk in a million different locations, and often, where least expected. So take heed of the horror stories I’m about to share with you.
In this article James E. Sullivan of Optic Nerve Direct Mail Marketing in San Francisco shares a few direct mail horror stories with you.
Continue…
Most Popular Content
- Innovation: Video inside print magazine
- Did you know 4.0 - new version of the Shift video
- Chris Anderson video interview: Free the future of radical price
- Study: Facebook campaign for B2B marketers
- CMO Trends 2010 Survey
- Social media: Sprite takes Youtube and Facebook to the next level
- Internet marketing in Cyprus
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Cavendish Hotel, London, United Kingdom - video
- The social media revolution video
- Michael Leander talks to Drayton Bird
- Copywriting is also a skill that takes years of practice to become very effectiv...
- Video Marketing is an interesting and very effective way to market affiliate pro...
- I also promote some of my affiliate links on Facebook by making Facebook fan pag...
- Hi, email marketing is one of those topics that seems to go under the radar thes...
- Very interesting- but I could have told you that putting a picture of you on the...
- You also could consider to integrate - on your own webpages - a web application ...
- With Internet marketing, it is really important to think about the customers bec...
- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
