Posts Tagged ‘kommunikation’
Deutsche Artikel - Saturday, May 16, 2009 6:05 - 0 Comments
„Wer nicht interagiert, verliert!” - Qualität des Kundendialogs wird zum Überlebensfaktor für Unternehmen in der Wirtschaftskrise.
In der Krise müssen Unternehmen einen kontinuierlichen, relevanten Kundendialog führen. Verteilte Kundendatenbestände und parallel betriebene Dialogkanäle sind jedoch hohe Hürden für ein erfolgreiches Dialogmarketing und können Millionen kosten: Integriertes Kundendatenmanagement wird zunehmend zur geschäftskritischen Ressource. Continue…
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