Posts Tagged ‘Kundendatenmanagement’
Experience Marketing - Sunday, June 14, 2009 13:26 - 0 Comments
Targeted Marketing auf dem Vormarsch
Targeted Marketing auf dem Vormarsch: Cross- und Upselling als Erfolgsstrategie gegen Umsatzeinbußen durch Datenschutzgesetzgebung und UWG Verbraucherstudie: Immer mehr Kunden wünschen individualisierten Kundenservice – Unternehmen wollen mit analytischem, individualisiertem Kundenbeziehungsmanagement Umsatzpotenziale realisieren und aktuellen Verbraucherschutzanforderungen gerecht werden
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