Posts Tagged ‘loyalty’
REPORTS - Friday, January 2, 2009 18:24 - 0 Comments
INDULGENT PARSIMONY: MARKETING IN THE GREAT RECESSION OF 2009
In this excellent article Professor Kenneth Alan Grossberg puts forward his views on marketing in the great recession of 2009.
Dr. Grossberg earned his Ph.D at Princeton, started his academic career at Harvard and Boston College, but in 1980 turned to the private sector where enjoyed successful career. In July 2001 he became the first non-Japanese professor to be granted tenure at the International Management (MBA) program of Waseda University in Tokyo, and in 2002 he founded the Waseda Marketing Forum.
- PITFALLS IN CUSTOMER SURVEYS
- Building Loyalty - 5 Steps to Succeeding in Difficult Times
- CUSTOMER EXPECTATIONS VS. CUSTOMER NEEDS
- Five Strategies For Guaranteeing Customer Loyalty
- Why Customer Focus Differentiates
- CUSTOMER EXPERIENCE: EVERYTHING IS AN EMOTIONAL BUY
- WHY CUSTOMER FOCUS DIFFERENTIATES
- Treueverhalten spiegelt sich in der Kapitalrendite wider
- NEW MAGAZINE IS OUT. ARTICLES ABOUT CUSTOMER LOYALTY MARKETING, CUSTOMER VALUATION AND RETENTION MARKETING
- HOW CAN XING FIX THEIR ACTIVITATION AND LOYALTY PROBLEM?
- Kundenzufriedenheit bedeutet zukünftige Umsatzsteigerungen
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