Posts Tagged ‘markedu’
Deutsche Artikel, Web seminars free - Tuesday, September 29, 2009 5:50 - 1 Comment
Webinar 11 November 2009: Wie große B2C Unternehmen Ihre CRM Systeme und Data Warehouses für bessere Response- und Konversionsraten nutzen können
Der wichtigste Schlüssel für höhere Response- und Abverkaufsraten liegt in einer verfeinerten Zielgruppensegmentierung und relevanteren Botschaften. Um die Voraussetzungen hierfür zu schaffen, stehen B2C Marketiers vor neuen Herausforderungen:
• CRM-Daten müssen mit Transaktions- und Response-Informationen sowie Kennzahlen aus der Business Intelligence integriert werden.
• Vom aktions- zum prozessgetriebenen Marketing: Wie Sie das Kampagnenmanagement stärker am Kundenlebenszyklus orientieren.
• Die Einbeziehung aller Kommunikationskanäle für ein verbessertes Targeting.
- Web seminar - Der Google-Effekt: Strategien für das effiziente Management von Media Assets
- Free web seminar: How to measure the customer experience to increase customer loyalty
- Evaluation: Creating synergy between marketing and public relations with Dr. Olivier Riviere
- Evaluation: Mobile marketing webseminar with Jens Friis of Responsfabrikken
- OUTSTANDING SUMMER SCHOOL PROGRAMME IN MADRID THIS YEAR
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