Posts Tagged ‘marketing in a recession’
REPORTS - Friday, January 2, 2009 18:24 - 0 Comments
INDULGENT PARSIMONY: MARKETING IN THE GREAT RECESSION OF 2009
In this excellent article Professor Kenneth Alan Grossberg puts forward his views on marketing in the great recession of 2009.
Dr. Grossberg earned his Ph.D at Princeton, started his academic career at Harvard and Boston College, but in 1980 turned to the private sector where enjoyed successful career. In July 2001 he became the first non-Japanese professor to be granted tenure at the International Management (MBA) program of Waseda University in Tokyo, and in 2002 he founded the Waseda Marketing Forum.
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