Posts Tagged ‘metrics that matter’
Marketing tip - Tuesday, December 23, 2008 13:08 - 0 Comments
MARKETING TIP 7: 5 IMPORTANT WEB-METRICS
In Michael Leander’s Marketing Tip #7 you are given a brief introduction to web metrics, or the metrics that matter for you to monitor the success of your website or blog.
Web analytics is probably one of the most confusing areas for many marketers. As web analytics tools such as Google Analytics, Indextools (now Yahoo Web Analytics), Webtrends and others have become very advanced providing loads of data for you to analyze, I know from experience that many marketers are having difficulties deciding which numbers to focus on. Understandable.
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