Marketing Metrics - Saturday, September 20, 2008 10:33 - 2 Comments

THE CMO CHALLENGE: EXITING THE COMFORT ZONE

To be effective, marketers need to up their game, take on the new media, and be prepared to be adventurous, extending their influence over many of the critical business growth drivers, says Michael Dunn in this article. Michael Dunn is the Chief Executive Officer of Prophet - you can meet him at the CMO Conference in Zürich on 25th. of September 2008.

The continuing struggle that marketers face when it comes to maximizing – or even measuring – the effectiveness of marketing investments is showing no sign of abating. And that is likely keeping many marketers from advancing to the next level.

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