Posts Tagged ‘mismarketing’
Marketing campaigns and case studies - Friday, July 25, 2008 8:48 - 1 Comment
UNFORTUNATE AMBIGIOUS LOGOS. WILL THEY DAMAGE THE BUSINESSES THAT CREATED THEM?
Often companies spend enormous ressources designing a (new) corporate logo, product logo or campaign logo designed.
According to Wikipedia, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. Continue…
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