Evaluations - Friday, May 22, 2009 23:30 - 0 Comments

Will they supply next years European Direct Marketer of the Year?

Milan Martos, Riko Riznar and Matjaz Vracko of Mladinska Kniga with Michael Leander

Mladinska Kniga was totally unknown to me (Michael Leander) until very recently. But I am very thankful to my good collaboration partner in Slovenia - Mr. Bostjan Zrimsek of Dimacenter - for introducing me to this outstanding company. It is always a pleasure to get a chance to cooperate with a first class company. And - unintentionally - Mladinska Kniga Group opened my eyes to a few things.

This successful publishing company rightfully deserves the honorable title “a true multi-channel direct marketing company”. While following the preferences of the target groups they are serving, they are as media neutral as a company can get. And their track-record in direct marketing is -I am sure - on par with the best in the world. In fact, they are an innovative direct marketer taking the old DM virtues and mixing new DM techniques in there, but playing the game while utilizing a full orchestration of instruments in their efforts to serve their target groups effectively.

The CEO, Mr. Milan Martos (second from left in the picture), innovated the publishing industry in Slovenia and in turn took the company from a revenue of 5 million Euro when he became the CEO 17 years ago. to it’s present revenue of nearly 170 million Euro.

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