Loyalty marketing - Thursday, October 9, 2008 5:03 - 0 Comments

5 INTERESTING WEBINAR RECORDINGS - FREE FROM LOYALTY LAB

Loyalty Lab have made these 5 online seminar recordings available free of charge to the general public. Interesting stuff primarily concerned with Loyalty Lab’s main focus.

1. Letting loyalty guide your customer experience
Leveraging customer information to create targeted offers and promotions is only part of the loyalty marketing equation. The other part is to know how to prioritize customer needs based on their total value to your brand. Edward P. Foy Jr., co-founder and CEO of eFashion Solutions, has woven loyalty marketing principals into the e-commerce operations his company manages for the likes of DKNY, Playboy and Baby Phat. Foy discussed his approach to creating a customer-centric culture to improve customer loyalty. Joining him with additional thoughts on customer-centricity was David Rosen, Senior Vice President, Loyalty Lab.

Watch it here:

2.Facebook: Where Loyalty Marketing Gets Social
Online social networks like Facebook represent terrific new opportunities for marketers. Seth Goldstein, Co-founder and CEO of SocialMedia, an application network with millions of engaged users, explained how marketers can leverage social media activities by reaching out to consumers where they’re congregating online. David Rosen, Senior Vice President, of Loyalty Lab shared additional perspective on the intersection of loyalty marketing and social media.

Watch it here:

3.Where Loyalty Fits in Your Customer Communications Strategy
Loyalty has taken on new meaning in the marketplace as more marketers examine their retention and relationship strategies. Wendy Lynes, Retail Pactice Leader at Harte-Hanks, discussed the role of loyalty marketing in a broader customer communications strategy. She offered a case study that illustrated her points. Joining her was David Rosen, Senior Vice President, Loyalty Lab.

Watch the webinar for free

4.Email + Behavioral Insight = Success
With the role of email in multi-channel marketing campaigns evolving, new technologies are making it easier for marketers to integrate data and coordinate contacts through multiple-channels. Marketers are also integrating email marketing with web analytic tools, so that they can understand consumer behavior at a deeper level and act on that insight. Marketing communications can now reliably be targeted not just on past purchases, but current, observed interests. Ed Henrich, an email marketer since 1997, shared insights on how to link email to these powerful new analytical and behavioral tools. Ed was joined by Dave Hendricks, Vice President, Sales, of Loyalty Lab, who posed some of the most common questions he encounters when talking to marketing professionals.

Watch it here:

5.Going from Many-Siloed to Merged Channel
New technologies to improve the shopping experience have put many retailers in the difficult position of playing catch-up, with consumers even more so than competitors, especially in the multi-channel realm. A trio of veteran technology and retail practitioners examined the challenges retailers face in merging sales channels and where new technologies can help. Evan Schuman, a veteran IT journalist, Mark Barry, a marketing technology investor and former Microsoft executive, and Michael Greenberg, a Loyalty Lab executive and former marketing chief for a major sporting goods retailer, explored developing trends in multi-channel retail.

Watch it here: