Posts Tagged ‘poa jones’
Branding - Monday, May 12, 2008 9:07 - 0 Comments
WHY ARE BRANDS STILL MISSING THE POINT?
Marketingboss member Poa Jonas says: “Considering the vast amounts of money spent on research it’s still surprising to me to see that so many marketeers responsible for high profile products and brands are still missing to hit the target - namely that of the individual consumer.”
In this article Marketing boss member Poa Jones offers 10 suggestions for marketers to improve the current situation.
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