REPORTS - Tuesday, February 10, 2009 5:53 - 0 Comments

UK: CONSUMERS WITH SPENDING POWER MORE RESPONSIVE TO ADS ON NICHE SITES THAN PORTALS

Only 12 per cent of consumers claim to often pay attention advertising on portal sites

The majority of UK Internet users with spending power are looking beyond web portals in search of more dedicated content from specialist niche sites, according to The 2009 Online Advertising Attitudes Report.

• Fifty-six per cent of ABC1 adults are more likely to go to specialist niche sites dedicated to their interests than visit larger portal sites.
• Fifty-seven per cent of consumers rarely or never pay attention to the advertising on major portal sites.

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