Posts Tagged ‘research’
Marketing Metrics - Thursday, July 16, 2009 5:51 - 0 Comments
Surprise: Twitter Refers the LEAST Fickle Video Viewers
On average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Social networking and bookmarking sites are obviously an important part of any video campaign, whether you are a music label or an advertiser. Given that audiences vary widely by site,TubeMogul thought a case study comparing engagement (defined as seconds of video watched before a viewer clicks away) across top social sites might prove interesting. Continue…
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