Posts Tagged ‘ROMI’
Marketing Metrics - Saturday, September 20, 2008 10:33 - 2 Comments
THE CMO CHALLENGE: EXITING THE COMFORT ZONE
To be effective, marketers need to up their game, take on the new media, and be prepared to be adventurous, extending their influence over many of the critical business growth drivers, says Michael Dunn in this article. Michael Dunn is the Chief Executive Officer of Prophet - you can meet him at the CMO Conference in Zürich on 25th. of September 2008.
The continuing struggle that marketers face when it comes to maximizing – or even measuring – the effectiveness of marketing investments is showing no sign of abating. And that is likely keeping many marketers from advancing to the next level.
Most Popular Content
- Innovation: Video inside print magazine
- Did you know 4.0 - new version of the Shift video
- Chris Anderson video interview: Free the future of radical price
- Study: Facebook campaign for B2B marketers
- CMO Trends 2010 Survey
- Social media: Sprite takes Youtube and Facebook to the next level
- Internet marketing in Cyprus
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Cavendish Hotel, London, United Kingdom - video
- The social media revolution video
- Michael Leander talks to Drayton Bird
- Post trackbacks and comments to remote blogs automatically with Trackback Submit...
- I want to quote your post in my blog. It can?
And you et an account on Twitter?...
- Fantastic article. I wish I had time to write such articles.
I am hoping to s...
- Very interesting- but I could have told you that putting a picture of you on the...
- You also could consider to integrate - on your own webpages - a web application ...
- With Internet marketing, it is really important to think about the customers bec...
- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
- Here is a good one, RR Donnelley sent the client a PDF proof of a 9 x 12 Special...
