Posts Tagged ‘strategy’
Current Affairs, Marketing campaigns and case studies - Thursday, April 23, 2009 6:28 - 10 Comments
What I learned about Twitter in 48 hours
It is no big secret that I have a rather skeptic attitude towards Twitter. But as any true direct marketer knows, everything must be put to the test before deciding the effectiveness of any marketing activity.
I am going to share with you my experiences and experiments as I learn more about Twitter, the mechanisms, what works and not. This is the first entry of about 5 or 6 posts between now and July. The objective is clear: I want to find out how Twitter works from a corporate marketers point of view. And I am going to share all the details, frustrations and experiences with you. Continue…
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