Posts Tagged ‘telefaction’
Experience Marketing - Tuesday, October 21, 2008 8:54 - 2 Comments
PITFALLS IN CUSTOMER SURVEYS
Our customer satisfaction doubled in comparison to last year”.
“Our customers are the most satisfied throughout the industry”.
“95% of our customers consider our service excellent”.
Everyone has heard these statements and of course they sound good, but are they really valid?
The truth is that - in fact - many empirical studies are not valid. In many cases, basic rules of empirical research are ignored, results often become eyewash leading to misinterpretations and wrong (re-)actions.
The following article written by TeleFaction describes the most common empiric pitfalls and shows how these can impede the right course of direction. Continue…
- CUSTOMER EXPECTATIONS VS. CUSTOMER NEEDS
- KUNDENMONITOR DEUTSCHLAND 2008
- Empfehlungsmarketing 2.0: Die Renaissance einer alten Kaufmannstugend
- Five Strategies For Guaranteeing Customer Loyalty
- Why Customer Focus Differentiates
- Reputation anhand von Einflussfaktoren messen
- Corporate Branding trifft auf Dynamische Kundenbefragungen
- CUSTOMER EXPERIENCE: EVERYTHING IS AN EMOTIONAL BUY
- WHY CUSTOMER FOCUS DIFFERENTIATES
Most Popular Content
- MARKETING TIP 5: MONITORING TRAFFIC AND RANKING AT ALEXA
- IS THIS THE BEST TV COMMERCIAL EVER CREATED?
- Good fortunes come to firms whom allow marketers to socialize at work
- CUSTOMERIZATION FOR REAL MARKETERS IN 2009
- INDULGENT PARSIMONY: MARKETING IN THE GREAT RECESSION OF 2009
- MARKETING TIP 9: MIND MAPPING FOR MARKETERS
- IS THIS THE BEST TV COMMERCIAL EVER CREATED?
- MARKETING TIP 8: MARKETING PLANNING AND MARKETING BUDGETING
- MARKETING TIP 7: 5 IMPORTANT WEB-METRICS
- MARKETING TIP 6: GOOGLE PAGE RANK
- MARKETING TIP 5: MONITORING TRAFFIC AND RANKING AT ALEXA
- MARKETING TIP 4: TURNING LONG URLS INTO SHORT TRACKABLE URLS
- MARKETING TIP: INSPIRATION AND EDUCATION FOR FREE
- MARKETING TIP: DOES YOUR WEBSITE DESERVE A TOP GRADE ?
- Thanks for the tip.... :)...
- Give or take alexa ranking is still very important to every one marketing online...
- I couldn't agree more, Drayton. But they have managed to create quite a stir abo...
- If that is the best TV commercial ever created I am the man in the moon.
The ...
- Monday I was searching for sites related to Marketing and specifically advantage...
- Egr. Sig. Micheal Leander
Mi chiamo Claudio Russo e mi occupo di costruzioni e...
- For those of you trying to get through to our website, an apology. It was spelt...
- Post trackbacks and comments to remote blogs automatically with Trackback Submit...
