Michael Leander will be speaking about Marketing Through Social Networks at the ProMarket 2009 in Ljubljana in February 2009 and at the International Marketing Summerschool in Madrid in June 2009.

Not following the opportunity until it is too late
When it first hit me in 1994 – it hit me hard. And it is still very much on my mind. From time to time so much that I have been moments from setting this high flying plan into action; rearranging my life with an objective to take on that enormous opportunity it could represent for someone like me.

But. Alas. Like many before me, I did not follow my first instinct. It took me 8 years before I finally became an internet marketing entrepreneur – taking my hard earned experience from the corporate world and turning it into rather expensive, but – I’d like to think – valuable advice to large companies in Europe and beyond. By 2006 my companies were sold. After that - for some years - time became an abundance. Continue…