EVENTS, VIDEOS - Saturday, November 7, 2009 8:23 - 4 Comments

Internet marketing in Cyprus

Written by Michael Leander

End of October, I (Michael Leander) had the pleasure of training marketing representatives of some of the most important businesses in Cyprus.

Organized by RJTulip, the 2 day internet marketing for businesses workshop was the first for me in Cyprus. Seeing that the internet penetration rate is still “early days” in Cyprus compared to Northern Europe, I really did not know what to expect.

Looking outside in - when will we ever learn?
Researching websites of the companies taken part in the workshop, I saw examples of a little bit of everything. From the so-called “business card website” to full-blown well produced websites. And a lot inbetween.

I had planned for a workshop covering the basics with an emphasis on “getting started”. But businesses in Cyprus are no different than businesses elsewhere. Early adaptors obviously have quite a bit of experience and would expect something suitable to their experience and situation - whereas novices are more focused on acquiring hands-on knowledge. Judging from the evaluation, I believe I managed to provide a bit of relevant information to all delegates. (videos below)

But one thing stood out - as it always does; it seems that in Cyprus too companies tend to not put enough emphasis on the customers and prospects they are serving online. I often speak about two things in that respect, namely “the learnings of Kierkegaard” and “looking outside in”. Continue…